The Gamification Revolution

In a world dominated by change and innovation, some of the most successful global corporations, spanning diverse industries like The Financial Times, The Resuscitation Council, and Gucci share a common secret to success—gamification and game-based learning.

We mentioned 3 corporations that actively make use of gamification in their initiatives.

Click on the tabs to navigate to the games.

The Climate Game - Can you reach net zero?

Apr 21, 2022

Your goal is to cut energy-related carbon dioxide emissions from 36bn tonnes a year at present to net zero by 2050.

Lifesaver

May 14, 2013

This is an interactive game where you learn CPR and find out what it’s like to be a savior in an emergency.

Off The Grid

Oct 4, 2020

In this game, you learn more about the Off the Grid collection and Gucci’s approach to sustainability by taking this quiz.

Let’s dive into the power of gamification and explore it’s benefits.

Hover your mouse over the boxes below to find out the benefits of gamification.

Benefit 1

Fun and Interactivity

Benefit 2

Addiction to Learning

Benefit 3

Real-World Application

Benefit 4

Real-Time Feedback

Benefit 5

Enhanced Learning Experience

Click on the video below to learn more.

Benefit 1: Fun and Interactivity

Regardless of the audience or subject matter, gamification creates exciting, educational, and entertaining content.

It taps into the psychology that drives human engagement, making learning an interactive and enjoyable experience.

Step 2: Addiction to Learning

Gamification not only instills new knowledge but also triggers a natural high.

The release of dopamine, our brain’s reward mechanism, enhances knowledge retention, creating an addiction to learning and a desire for continuous improvement.

Step 3: Real-World Application

Gamification allows learners to witness the real-world applications of their skills.

By immersing themselves in practical scenarios within the game, they experience the consequences and rewards of their choices.

Step 4: Real-Time Feedback

Gamification enables employees to work toward real-time, measurable targets, receiving immediate feedback as they achieve milestones.

Regular, meaningful feedback is vital for continuous improvement and upskilling.

Step 5: Enhanced Learning Experience

More than a singular benefit, gamification offers a range of advantages.

It boosts engagement, encourages cooperation, provides real-time feedback, and incorporates elements like leaderboards and badges that appeal to the human desire for status.

In the end...

Using gamification to seamlessly combine entertainment and education, learning becomes an immersive experience that fuels ongoing improvement and paves the way to unprecedented achievement.